2017 NECA Convention

Getting the Word Out

We introduced this column in the last issue of the NECA 2008 Chicago EXHIBITOR ALERT just so our NECA Show exhibitors know about all the great things we're doing to get the word out – and get the right people to your booth!


NECA Leading the Industry Call for Energy Solutions

Consistently high energy prices mean that more building owners and facility managers are demanding energy-efficient systems and incorporating alternative power sources into their buildings. As the voice of the electrical construction industry, NECA is committed to ensuring our members are ready for the latest market opportunities in green construction. To this end, NECA recently convened the Energy Solutions Summit in Los Angeles.


New! NECA Show Media Room!

The NECA Show Media Room will be the central resource for live updates from NECA 2008 Chicago. We’ll be producing our first-ever NECA Show blog there, and the space is also open to Show exhibitors for one-on-one meetings with reporters or other contacts. Space is available on a first-come, first-serve basis and we try to ensure that everyone who needs the space has an opportunity to use it, so please let Beth Margulies, beth.margulies@necanet.org, know as soon as possible if you would like to take advantage of this.


Making the Most of Your Time at the NECA Show – Know the Statistics

Taking the time now to plan how you and your colleagues will approach Show-goers in Chicago will definitely help prevent miscommunication on-site! The Center for Exhibition Industry Research (CEIR) report on face-to-face contact is very revealing.

  • 87 percent of exhibitors rate face-to-face interaction in marketing their company’s products or services very or extremely important in performing their job.
  • It takes an average is 1.6 calls to close an exhibition-generated lead, compared to the industry average of 3.7 calls to close a field-generated lead.
  • The cost of contacting a prospect in the field is $308 vs. $212 cost per visitor contacted at an exhibition.
  • 53 percent of attendees are planning to buy one or more products and services as a result of what they saw at an exhibition.
  • 51 percent of executive decision-makers asked a sales representative to visit their company after the show.
  • 76 percent asked for a price quote at the last show they attended.
Unfortunately, statistics also point to some problems. Only 15 percent of the show audience is comfortable being approached by a booth worker. Attendees believe 42 percent of the booth workers didn’t understand their needs because he or she wasn’t listening attentively.


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