More than 2,100 electrical construction professionals have registered to attend NECA 2008 Chicago, so it’s great to see that our outreach efforts have been so successful! But beyond bringing lots of people to the NECA Show, we want to help our exhibitors connect with the right people – those decision-makers who determine the products and services their company will use.
Eighty percent of NECA Show attendees are the owners, presidents or partners of their own electrical contracting companies. Together, they spend more than seven hours on the Show floor, and most attend all three days of the NECA Show.
Contact Mickey today if you’re ready to connect with your company’s leading customers!
Jedd Lake, Operations Manager, Dixie Electric, Alpharetta, GA, is the winner of NECA's Free Airfare prize for NECA 2008 Chicago. Lake attended the NECA Show frequently as a kid with his father, a NECA contractor, but this year will mark one of the first times he’s attended since he started working professionally with an electrical contracting company himself.
"What a great surprise!" Lake said when he was notified that he had won the prize. "This just made getting to the NECA Show easier."
As a younger contractor, Lake is looking forward to meeting some of his colleagues who are also starting their careers in electrical construction.
"The NECA Show is really the best place to meet with the people who understand your business," he said. "Right now the industry's moving in so many directions, I'm really interested in what other contractors are doing around the country."
Lake is also excited about getting a sneak peek at some of the new products that his company could be using next year. "There’s real value in making those connections with manufacturers right now. It saves you time when you have to make purchasing decisions on future products because you've already had a chance to talk with the folks who make them. I'll be able to bring home a lot of good information from the NECA Show."
Exhibitors at NECA 2008 Chicago should have received information about preparing press kits and a copy of NECA's media distribution list
for the NECA Show. In case you missed it, we will once again have an exhibitor "Take One" area in the on-site Media Center for where exhibitors
can leave materials and press kits for reporters to pick up.
If you are interested in providing press kits for the "Take One" table in the Media Center, please prepare 15-20 kits and a cardstock table tent
with your company name and booth number. These items SHOULD NOT be shipped to NECA prior to the event, but shipped with your booth materials.
You can drop off your materials in the Media Center on Saturday, Oct. 4 between 9 a.m.- 4 p.m. or Sunday, Oct. 5 between 9 a.m.- noon.
NECA is working hard to secure media interest in the events surrounding NECA 2008 Chicago by issuing regular press releases about the programs
and speakers. Members of the press will also be given free registration to all educational events and the trade show. Please note, however,
that many reporters do not pre-register for the program, which makes providing a media registration list difficult prior to the event.
Contact Katie Nolan, firstname.lastname@example.org, or Beth Margulies, email@example.com,
if you need another copy of the media distribution list.
Whether you're a veteran exhibitor or this will be your first time exhibiting at the NECA Show, we want your booth to have good traffic and
for you to make good connections with the attendees. Here are a few things you can do to help this happen.
1. Smile! People will approach your booth more readily if you look like you are inviting. But remember that hard sells very often do not go over well.
2. Offer a show discount to increase business after the show.
3. Have a "data capture vehicle" such as a great prize that people can try to win by putting their business card into a fish bowl or
offering an after show special for those who sign up at the show, etc. The NECA Show offer a bar code reader in the booth so that you
can scan people's name tags and instantly capture their registration information for follow up.
4. Never leave your booth unattended and plan to have at least two people manning the booth.
5. Follow up after the show is critical. Now that you have invested a great deal of time and energy, don't forget to follow
up on the leads you have generated.