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Session Information

Surviving or Thriving? Market Outlook and Opportunities

Session Type: Technical Workshop
Track Number: ET-12
Location: NECA Show floor
Room: Room 1
Speaker: Mark F. (Rusty) Sherwood, Vice President, Market Development, McGraw-Hill Construction’s Global Accounts

Date: Tuesday, September 15, 2009
Time: 12:30 PM - 1:20 PM


Learn what market leaders can do now to prepare, grow, and thrive!

Despite the constant barrage of negative headlines, there is an upside to present market conditions. Rusty Sherwood, Vice President McGraw-Hill Construction will uncover the “who, what, when, where, and why” of this upside, based on the anticipated effects from the American Recovery and Reinvestment Act (a.k.a., the stimulus) and the significant trends shaping construction projects, people, products, and processes today.

The first part of this Webinar reviews the U.S. construction activity over the next few years. Then, with expertise and facts to support the argument that it’s NOT all doom and gloom out there, focus shifts to what market leaders are doing, or should consider doing, right now with marketing, and business development to strengthen and grow relationships, develop new business, and in general capitalize on the present and future potential while your competitors just try to survive.

The market will strengthen, now is the time to prepare, gain share, and thrive!

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