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Session Information

What is Social Media: How it Can Help Your Business

Session Type: Management
Location: WSCTC
Room: 604
Speaker: Beth Margulies, NECA

Date: Tuesday, September 15, 2009
Time: 8:00 AM - 8:50 AM


What is Social Media and how can it help your business? Social media are online and mobile tools used for sharing information, discussion and connecting with people with similar interests, experiences, and locations.

Social media can help you form better relationships with your customers and business partners. But you shouldn’t dive in without first taking some time to understand social media and strategies to make it work it for your company.

This course will cover:
  • What are the different types of social media services?
  • Is social media right for your business?
  • Which social media service should you use and how should you use it?


Speaker Bio:

Beth Margulies is Director of Public Relations for NECA. She is responsible for media relations, electronic communication, public outreach, and marketing support. Beth has extensive public relations experience with design and construction organizations, including the American Society of Civil Engineers, the American Society of Landscape Architects, the Association of Collegiate Schools of Architecture, and the U.S. Army Corps of Engineers. Beth earned a B.S. in journalism from Mississippi College and an M.A. in public communication from The American University. She is the mother of twins, Anna and David.

Please note that every state handles licensure and continuing education credits differently. To avoid confusion, NECA strongly recommends you check with your state authority whether they will grant these CEUs for management education programs held at NECA 2009 Seattle.

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